Job Position: Lead Associate (Amazon PPC )

Job Location: Mumbai

Job Type: Permanent

Mandatory Responsibilities

• Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra and all relevant marketplaces for the client.
• Providing guidance to the marketplace team, with data driven opportunities of scaling and building efficiencies. Deep understanding of marketplace sentiments.
• Developing key relationship with Category manager’s at these market placesand help in generating key insights for clients account to drive performance.
• Deep understanding of marketplace sentiments.
• Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele.
• Retention of existing/onboarded clients
• Team management of marketplace media buying team
• Monthly budget planning and goal setting in line with the client’s roadmap
• Weekly/Bi-Weekly client review meetings;
• getting the team to create a review deck
• highlighting opportunities for growth and action plan
• Daily coordination with media buyers and operations management
• MAIN KPI; Revenue and ROAS are the only 2 focused KPIs
• Collaborating with the Strategy team for pitching to prospect clients.

Eligibility Criteria

• Min 2 year of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc.
• Good oratory, presentation & analytical skills
• Understanding of factors impacting performance on marketplaces:
• Factors driving organic share
• Conversion rate optimization
• Seasonality/Sales planning
• Category benchmarking & research