The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.

We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.

Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.

We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.

Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.

Our five core pillars:

Strategy, Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.

Talent, Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.

Tools, Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.

Courses, On-demand training built from proven frameworks, enabling founders and teams to move fast, without retainers.

Community, Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.

If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk.

http://www.thegrowth.foundation/