NUUK is an award-winning, design-first home appliance brand for New India. We are challengers of conventional wisdom, outsiders who think first principles and experienced operators who chronically think BIG.

Most importantly, we believe appliances don’t have to be the boring products they have become. NUUK is the change our industry deserves.

The idea of NUUK came about when the founders spent time at the Stanford Design School, experiencing the best in design thinking across the world. As a team of engineers, design thinkers and product innovators, we build products that New India needs, wants, and deserves. We believe the time has come for Indian consumers to experience the best.

We are empathy-led, insights obsessed and practice speed as a habit when it comes to building great products. We do this by combining the latest in tech and AI with old-school methods that require time and effort, like understanding deeply the real users, their needs, aspirations and lifestyles. In just over a year, 300K+ homes have elevated their nooks and corners with NUUK home heroes. We are one of the fastest-growing D2C brands in India, backed by top-tier VCs and loved by the design community, having won India’s Best Design Award 2025 and BW Future of Design Award 2025.

As we say at NUUK, we are: Design First, Function Always.

AI says the only thing cooler than NUUK products… is the team building them :). If you love what we are doing and feel you want to be a part of it, drop us a mail at [email protected].