imogene + willie is a Nashville-based apparel brand that makes American-made denim, everyday essentials, graphic tees, women's wovens and pants, hats, and jewelry. Founded in 2009, the brand emerged when most of the industry had shifted production overseas, choosing instead to build its entire operation around domestic manufacturing. That commitment to making everything in the USA remains the defining throughline of the business, not a marketing angle.

The brand began with a single email sent to friends and family describing a dream to make garments that would last, to manufacture in America, and to build community. Orders came in from across the country and the world, leading to the opening of a shop in a converted 1950s service station in Nashville. Over the years, imogene + willie expanded to include a sewing room in Los Angeles and a second location in Austin, but the core intent has never shifted: to create garments with substance that transcend trends while remaining steadfastly committed to USA-based production.

Community shapes everything the brand does. Beyond its core product line, imogene + willie has channeled proceeds from limited-edition graphic tees toward disaster relief efforts, supporting small businesses and nonprofits in cities affected by natural disasters. The brand's identity is rooted in the people around it, from the dedicated sewing team in Los Angeles to the customers and communities it serves across its locations.