We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Founded and headquartered in Canada as an end-to-end beauty incubator, we have launched 15 brands to date and operate in over 59 countries. We listen to our community, and continue to look for opportunity everywhere, with people and planet in mind.

We have a lot of ideas, we try, fail, and try again, and the best ones are built and bottled for you. Driven by our belief in transparency with our consumers, we’re rewriting beauty to be honest, accessible, and powerful enough to spark change.

We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.