The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry.

With our on-demand model, we hold off on production until shoppers have told us what they really want. This way, we minimize overproduction in fashion together.

The history:

The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras. He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights.

Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities.

The brand has already strategically positioned itself in Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés, thus covering some of the largest and most exclusive online points of sale across different continents.

ALOHAS is well known for many of its IG collaborations and registered a 1.1 million turnover in 2018 (without investors). This was driven by its ongoing investments into logistics infrastructure and product diversification together with an ever growing online presence.

Life at ALOHAS is dreamy while still demanding. It is a place where we take pride in learning from one another. We love what we do. We also make mistakes, and that helps us improve day after day.